Hard Knock Life, saw him largely depart from his previous entourage and venture forth with producers Swizz Beatz, Timbaland, The 45 King and Jermaine Dupri. (namesake of Irv's record label, Murder Inc. and DJ Clue, as well as producer Irv Gotti and the short-lived group, Murder Inc. 1, "Rap Game/Crack Game." In 1998, Roc-A-Fella Records released the movie Streets is Watching and the accompanying soundtrack the film compiles various Jay-Z videos into a continuous story, and the album introduced more affiliated acts, including Ranjahz member Wais, then-signed singer ChristiĆ³n, future Roc-A-Fella Records signees M.O.P., N.O.R.E. While Memphis Bleek signed with the Roc, Sauce Money chose to pursue a deal with Priority Records, and Jaz refrained from signing anywhere and provided production for only one song on Vol. 1, but the label and its figurehead artist saw increasing popularity, mainly due to a high-profile appearance by Jay on B.I.G.'s posthumous Life After Death, complete with Roc-A-Fella Records and Dame Dash references. As such, the Roc's only release in 1997 was Carter's second album, In My Lifetime, Vol. The snub, and a sample clearance issue with the Nas-sampling Reasonable Doubt song "Dead Presidents II," were elements that contributed to tension between Jay-Z and Nas. So we brought Sauce and Jaz on the song." We would be waiting and we would be getting offended. We was meeting and they was saying, 'Yeah,' but they wasn't showing up. That's when we wanted to put out the Firm. "Nas and AZ was supposed to be on 'Bring it On,' they kept not showing up. According to Dame, the label had intended on releasing Nas' group The Firm, but the deal fell through: Starting out as Roc-A-Fella's only artist, Jay-Z was supported by Biggie producer DJ Clark Kent and DJ Ski, who was then working with Camp Lo affiliated rappers included duo Da Ranjahz, Sauce Money, Jaz-O, and a young Memphis Bleek, though only Bleek would eventually sign with the label. (rapper) and procured him a reputation in the hip-hop community. Though Reasonable Doubt didn't immediately attain commercial success, it spawned several hits, a close relationship with The Notorious B.I.G. After being turned down by several major labels, Carter, Dash and Burke started their own label through Priority Records, using money from the music videos provided by Payday Records due to their singles only deal. The foundation of the label occurred in 1996, beginning as an independent outlet for rapper Jay-Z's first album.
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